Hyperledger Labs lowers the pressure on the Technical Steering Committee to start new projects and allow for work to be done within a legal framework that eases transition to a project in Incubation in cases where this ends up being the chosen path for the Labs. Hyperledger Labs is not directly controlled by the TSC. Labs are proposed and run by the community. They can be created by a simple request (done by submitting a Pull Request) to the Labs Stewards.
We definitely encourage submitters to promote and market their lab. After all, the more people know about a lab, the greater chance it has at attracting contributors and possibly becoming an official Hyperledger project in the greenhouse. However, promotion and marketing must be done in a balanced manner where it is obvious that the lab is not yet an official Hyperledger Project. Below are guidelines to keep in mind while promoting or marketing Hyperledger Labs:
Content
While it is not appropriate to issue a press release on a lab, we recommend and encourage submitters to pen a blog about the lab that may be published on the Hyperledger blog. The blog should speak to three main things: 1. Why the lab was created 2. What problem it solves 3. What is it's future, how will it mature? A good example of a blog on a lab can be found here. Once the blog is published, submitters are encouraged to share it across their various social handles and tag @Hyperledger.
Please do not create webpages or websites on the lab. Please do not create new logos for a lab or mix your own company logo with Hyperledger to promote a lab.
Video
Create a video. Talk about progress or new finding
Webinar
Project or Lab How-To - 30 min, hands-on demos and how-tos. (max two/year + unlimited offline recordings)
How it works?
Project How-To's are supposed to be virtual demos, or short training sessions. For now they are also limited to two a year, but if you would like to do more: we can arrange for a recording session and promote it in the community.
Once you know what you'd like to do, find a maintainer that will "sponsor" your webinar (if you are not a maintainer yourself): we want those to be aligned with the rest of the community, so at least one maintainer should sign off on the presentation. If you need help being connected, please let us know and we'd be happy to facilitate. Finally, fill out the form here: https://forms.gle/VUFe6riTNxxkPYyR9.
When and How?
The webinars will take place every first and third Wednesday at 3pm GMT/7am PST. We are using zoom with up to 500 attendees. Afterwards we will place the recording in our webinar library.
Meetups
Tap a Hyperledger meetup to present. Many are virtual. Here is list.
Social Media
Please promote your lab on social media, you can tag any of the official Hyperledger channels, and we will retweet or promote as well. An example of a post could look like:
We're excited to announced XX was accepted as a @Hyperledger Lab! It'll help solve X, Y, Z. Learn more: https://github.com/hyperledger-labs
General Hyperledger Brand Guidelines
As you write your blog, please do keep in mind our general Hyperledger brand guidelines.
Final Approval
Please send all blogs, or content mentioning Hyperledger or a Hyperledger lab to pr@hyperledger.org for final approval. It usually only take 24-48 hours for us to review.