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We definitely encourage submitters to promote and market their lab. After all, the more people know about a lab, the greater chance it has at attracting contributors and possibly becoming an official Hyperledger project in the greenhouse. However, promotion and marketing must be done in a balanced manner where it is obvious that the lab is not yet an official Hyperledger Project. Below are guidelines to keep in mind while promoting or marketing Hyperledger Labs:
Marketing Services- Marketing Plan | Stand Alone Blog Announcement | Press Release (Hyperledger PR) | Social Media Support | Webinars | Meetups | 3rd party Hyperledger sponsored events | Hyperledger Global Forum | |
Premier Member | Y | Y | N (member can put out their own with supporting quote from HL) | Retweet from Company Hyperledger tweet | Y x 2 | Y - placement | Y- booth and talk pitches | CFP open to all Sponsor (member discounts) |
General Member | Y | Y | N (member can put out their own with supporting quote from HL) | Retweet from Company Hyperledger Tweet | Y | Y - placement | Y- booth and talk pitches | CFP open to all Sponsor (member discounts) |
Non-member | N- self serve | Lab Quarterly | N | Only 'like' company tweet/posts HL can tweet- with Lab mention not company the lab | N | Y - self serve | N | CFP open to all Sponsor (with approval from staff/MC chairs) |
Marketing Services-Marketing Plan
While it is not required to launch a formal marketing campaign on a lab, we recommend and encourage contributors to formulate a plan to encourage coverage and more importantly, participation and support for a new lab. The marketing plan should include content, events, and coordination of timeline in relation to the formal launch of. the lab. Members may contact marketing@hyperledger.org for support on this item.
Content- blogs and press releases
While it is not appropriate for Hyperledger to issue a press release on a specific lab, members may ask Hyperledger for a contributing quote for any press release they may wish to release.
It is also we recommend and encourage submitters members to pen a blog about the lab that may be published on the Hyperledger blog.
Nonmembers may submit a 3-5 sentence summary of their new lab that will be featured in the quarterly labs wrap-up blog post, which also contains standard updates and messaging covering all labs.
The member blog or nonmember summary submission should speak to three main things: 1. Why the lab was created 2. What problem it solves 3. What is it's future, how will it mature? A good example of a blog on a lab can be found here. Once the blog is published, submitters are encouraged to share it across their various social handles and tag @Hyperledger.
Social Media
Please do not create webpages or websites on the lab. Please do not create new logos for a lab or mix your own company logo with Hyperledger to promote a lab.
Video
Create a video. Talk about progress or new finding
Webinar
promote your lab on social media, you can tag any of the official Hyperledger channels, and we will retweet or promote as well.
An example of a post could look like:
We're excited to announced XX was accepted as a @Hyperledger Lab! It'll help solve X, Y, Z. Learn more: https://github.com/hyperledger-labs
Webinar
Members may request a :60 min Project or Lab How-To - 30 min, webinar or hands-on demos and how-tosdemonstration. (max two/year + unlimited offline recordings)
How it works?
Project How-To's are supposed to be virtual demos, or short training sessions. For now they are also limited to two a year, but if you would like to do more: we can arrange for a recording session and promote it in the community.
Once you know what you'd like to do, find a maintainer that will "sponsor" your webinar (if you are not a maintainer yourself): we want those to be aligned with the rest of the community, so at least one maintainer should sign off on the presentation. If you need help being connected, please let us know and we'd be happy to facilitate. Finally, fill Fill out the form here: https://forms.gle/VUFe6riTNxxkPYyR9.
When and How?
The webinars will take place every first and third Wednesday at 3pm GMT/7am PST. We are using zoom with up to 500 attendees. Afterwards we will place the recording in our webinar library.
Meetups
Tap Any lab contributor, regardless of membership status, may tap a Hyperledger meetup to present. Many are virtual. Here is list.
Social Media
Please promote your lab on social media, you can tag any of the official Hyperledger channels, and we will retweet or promote as well. An example of a post could look like:
We're excited to announced XX was accepted as a @Hyperledger Lab! It'll help solve X, Y, Z. Learn more: https://github.com/hyperledger-labs
General Hyperledger Brand Guidelines
As you write your blog, create your social media content, or plan your webinar, please do keep in mind our general Hyperledger brand guidelines.
Also, please do not
- create webpages or websites on the lab.
- create new logos for a lab
- mix your own company logo with Hyperledger for promotion
- refer to your lab as "Hyperledger <lab name>"
All labs should be listed as "<lab name>, a Hyperledger Lab"
Final Approval
Please send all blogs, or content mentioning Hyperledger or a Hyperledger lab to pr@hyperledger.org for final approval. It usually only take 24-48 hours for us to review.
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