Hyperledger Labs lowers the pressure on the Technical Steering Committee to start new projects and allow for work to be done within is the innovation pipeline for our ecosystem. Contributors can bring ideas for collaboration and code bases to the labs without the formality of forming a project. The labs provide a home for both code and community development as well as a legal framework that eases the transition to becoming a project in Incubation in cases where this ends up being the chosen path for the Labsnamed project if that is the right next step. Hyperledger Labs is not directly controlled by the TSCTechnical Oversight Committee (TOC). Labs are proposed and run by the community. They can be created by a simple request (done by submitting a Pull Request) to the Labs Stewards.
We definitely encourage submitters to promote and market their lab. After all, the more people know about a lab, the greater chance it has at attracting contributors and possibly becoming an official Hyperledger project in the greenhouse. However, promotion and marketing must be done in a balanced manner where it is obvious that the lab is not yet an official Hyperledger Project. Below project but the code base is part of the foundation’s ecosystem. Below are guidelines to keep in mind while promoting or marketing a Hyperledger Labs:
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Marketing Services- Marketing Plan
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Stand Alone Blog Announcement
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Press Release (Hyperledger PR)
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Social Media Support
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Webinars
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Meetups
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3rd party Hyperledger sponsored events
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Hyperledger Global Forum
lab:
To be successful as a lab requires growing the community so it becomes larger than your company/contributions. Marketing efforts should encompass
- Why the lab was created
- What problem it solves
- Key or planned functionality
- Details for how to get involved
We do ask that you remember that, as a lab, the code base is now part of the Hyperledger ecosystem. We encourage you to communicate why you and/or your organizations opted to develop or contribute this code as a Hyperledger lab. However, updates about the code should be made as community members rather than as updates from your company team.
Content: blogs and press releases
Hyperledger Labs is the innovation pipeline for our ecosystem. We encourage a broad range of lab submissions and will support the development and community building efforts of them all. This includes publishing posts for the Hyperledger Foundation blog introducing labs that are contributed by member companies and/or support graduated projects.
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Premier
Member
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Y
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Y
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N (member can put out their own with supporting quote from HL)
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Retweet from Company
Hyperledger tweet
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Y x 2
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Y - placement
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Y- booth and talk pitches
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CFP open to all
Sponsor (member discounts)
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General
Member
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Y
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Y
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N (member can put out their own with supporting quote from HL)
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Retweet from Company
Hyperledger Tweet
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Y
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Y - placement
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Y- booth and talk pitches
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CFP open to all
Sponsor
(member discounts)
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Non-member
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N- self serve
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Lab Quarterly
Wrap-up Blog
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N
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Only 'like' company tweet/posts
HL can tweet- with Lab mention not company the lab
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N
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Y - self serve
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N
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CFP open to all
Sponsor (with approval from staff/MC chairs)
Marketing Services-Marketing Plan
While it is not required to launch a formal marketing campaign on a lab, we recommend and encourage contributors formulate a plan to encourage coverage and, more importantly, participation and support for a new lab. The marketing plan should include content, events, and coordination of timeline in relation to the formal launch of the lab. Members may contact marketing@hyperledger.org for support on this item.
Content- blogs and press releases
While it is not appropriate for Hyperledger Foundation to issue a press release on a specific lab, members may ask Hyperledger for us to provide a contributing quote for any announcement (press release or blog post) they may wish to release.
It is also recommend and encourage members to pen a blog about the lab that may be published on the Hyperledger blog.
make about their code contribution and development leadership for the lab. We would recommend such a release be paired with a post on the Hyperledger Foundation blog introducing the lab to the broader community.
The post introducing the lab The member blog or nonmember summary submission should speak to three main things: 1.
- Why the lab was
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- created
- What problem it
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- solves
- What is
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- its future
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- ; how will it mature
? A good example of a blog on a lab can be found here. Once Once the blog is published, submitters are encouraged to share it across their various social handles and tag tag Hyperledger Foundation and @Hyperledger.
When writing content about a lab please just keep in mind that the code is now part of the Hyperledger ecosystem and shouldn't be promoted as a product or offering from your company or organization. It should also be referred to as a lab and not a project. Please see the branding guidelines below for more guidance.
Hyperledger Foundation will also publish periodic lab update posts that will highlight labs that don’t qualify for dedicated blog posts. To have your lab included, please Nonmembers may submit a 3-5 sentence summary of their new lab that will be featured in the quarterly labs wrap-up blog post, which also contains standard updates and messaging covering all labs.the new lab to PR@hyperledgerorg.
Quarterly Lab Wrap-up blog post posts will include:
- Announcements of any new labs
- Pointers to active labs
- Highlights from existing labs, especially if they have a change in status
- Link to resources for those looking
- to start a lab
- to contribute to a lab
- to get involved in the community
Key links for the post will include
- https://start-here.hyperledger.org/
- https://github.com/hyperledger-labs/hyperledger-labs.github.io
- https://wiki.hyperledger.org/x/QwXcAQ
- https://wiki.hyperledger.org/display/LMDWG/Lab+Sponsors+Proposal
- Labs - Hyperledger Labs
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Social Media
Please promote your the lab on social media , you can and tag any of the official Hyperledger channels, and we will retweet or promote . We will share and promote your posts as well.
An example of a post could look like:
We're excited to announced announce XX was accepted as a@Hyperledger Lab Lab! It'll help solve X, Y, Z. Learn more: https://github.com/hyperledger-labsFacebook
Webinar
Hyperledger Foundation Members (Premier and General) may request a :60 min Project or Lab How-To webinar or hands-on demonstration. (max Max two/year + unlimited offline recordings)
Fill out the form here: https://forms.gle/VUFe6riTNxxkPYyR9.
When and How?
The webinars will take place every first place every first and third Wednesday at 3pm GMT/7am PST. We are using zoom with up to 500 attendees. Afterwards we will place the recording in our webinar library.
Meetups
Any lab contributor, regardless of membership status, may tap a Hyperledger meetup to present. Many are virtual.Here is list.
General Hyperledger Brand Guidelines
As you write your blog, create your social media content, or plan your webinar, please do keep in mind our general Hyperledger brand guidelines.
Also, please do not
- create webpages, websites or websites social media channel on the lab.
- create new logos for a lab
- mix your own company logo with Hyperledger for promotion
- refer to your lab as "Hyperledger <lab name>"
All labs labs should be be listed as "<lab name>, a Hyperledger Lab"
Final Approval
Please send all blogs, or content mentioning Hyperledger Foundation or a Hyperledger project or lab to to pr@hyperledger.org for for final approval. It usually only take takes 24-48 hours for us to review.