Open source marketing builds consensus on communications and content strategy across varied project stakeholders.Marketing at Hyperledger takes a three-pronged approach. We focus on building awareness of and affinity for Hyperledger
Our marketing and communications strategy is developed on four pillars:
- Grow awareness of Hyperledger Foundation, as a consortium formed to advance enterprise-grade blockchain technologies supported by The Linux Foundation.
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- Promote individual projects and their own respective communities, bringing awareness to specific features, developer activities and milestones reached.
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- Work closely with Hyperledger membership to highlight, promote and bring awareness to use cases and what they and their customers are doing with
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- Hyperledger technologies.
- Help educate the market on open source blockchain technologies to promote understanding and adoption.
Want to learn about how to best leverage your member marketing benefits? Join the monthly business development call Our aim is to connect all parts of this very large, complex project ecosystem to grow the adoption, and overall impact of Hyperledger technology.