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While it is not required to launch a formal marketing campaign on a lab, we recommend and encourage contributors to formulate a plan to encourage coverage and, more importantly, participation and support for a new lab. The marketing plan should include content, events, and coordination of timeline in relation to the formal launch of . the lab. Members may contact marketing@hyperledger.org for support on this item.
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While it is not appropriate for Hyperledger to issue a press release on a specific lab, members may ask Hyperledger for a contributing quote for any press release they may wish to release.
It is also recommend and encourage members to pen a blog about the lab that may be published on the Hyperledger blog.
The member blog or nonmember summary submission should speak to three main things: 1. Why the lab was created 2. What problem it solves 3. What is it's future, how will it mature? A good example of a blog on a lab can be found here. Once the blog is published, submitters are encouraged to share it across their various social handles and tag @Hyperledger.
Nonmembers may submit a 3-5 sentence summary of their new lab that will be featured in the quarterly labs wrap-up blog post, which also contains standard updates and messaging covering all labs.
Quarterly Lab Wrap-up blog post will include:
- Announcements of any new labs
- Pointers Point to active labs , how to get involved
- Highlights from existing labs, especially if they have a change in status
- Link to resources for those looking
- to start a lab
- to contribute to a lab
- to get involved in the community
Key links for the post will include
- Highlight labs- https://start-here.hyperledger.org/
- Announce any new labs
- Highlight labs to project status
- Point to how to start a lab - how to contribute - https://github.com/hyperledger-labs/hyperledger-labs.github.io
- https://wiki.hyperledger.org/x/QwXcAQ
- https://wiki.hyperledger.org/display/LMDWG/Lab+Sponsors+Proposal
- Labs - Hyperledger Labs
The member blog or nonmember summary submission should speak to three main things: 1. Why the lab was created 2. What problem it solves 3. What is it's future, how will it mature? A good example of a blog on a lab can be found here. Once the blog is published, submitters are encouraged to share it across their various social handles and tag @Hyperledger. When writing content about a lab please just keep in mind that the code is now part of the Hyperledger ecosystem and shouldn't be promoted as a product or offering from your company or organization. It should also be referred to as a lab and not a project. Please see the branding guidelines below for more guidance.
Social Media
Please promote your lab on social media, you can tag any of the official Hyperledger channels, and we will retweet or promote as well.
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