Hyperledger Labs lowers the pressure on the Technical Steering Committee to start new projects and allow for work to be done within a legal framework that eases transition to a project in Incubation in cases where this ends up being the chosen path for the Labs. Hyperledger Labs is not directly controlled by the TSC. Labs are proposed and run by the community. They can be created by a simple request (done by submitting a Pull Request) to the Labs Stewards.

We definitely encourage submitters to promote and market their lab. After all, the more people know about a lab, the greater chance it has at attracting contributors and possibly becoming an official Hyperledger project in the greenhouse. However, promotion and marketing must be done in a balanced manner where it is obvious that the lab is not yet an official Hyperledger Project. Below are guidelines to keep in mind while promoting or marketing Hyperledger Labs:

Content

While it is not appropriate to issue a press release on a lab, we recommend and encourage submitters to pen a blog about the lab that may be published on the Hyperledger blog. The blog should speak to three main things: 1. Why the lab was created 2. What problem it solves 3. What is it's future, how will it mature? A good example of a blog on a lab can be found here. Once the blog is published, submitters are encouraged to share it across their various social handles and tag @Hyperledger. 

Please do not create webpages or websites on the lab. Please do not create new logos for a lab or mix your own company logo with Hyperledger to promote a lab.

General Hyperledger Brand Guidelines

As you write your blog, please do keep in mind our general Hyperledger brand guidelines.

Final Approval

Please send all blogs, or content mentioning Hyperledger or a Hyperledger lab to pr@hyperledger.org for final approval. It usually only take 24-48 hours for us to review.