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Work with the Hyperledger Marketing and PR team and the relevant teams to create a timeline for the campaign and define the channels we will use (Twitter, website, LinkedIn, Wiki, meetups, etc.)
Main marketing channels to be utilized (may vary depending on goals of contribute-a-thon)
Earned
- Social Media
- Email campaigns
- Events
- Content
Paid
Marketing tactics per channel & timelines (may vary depending on goals of contribute-a-thon)
| Pre | During | Post |
|---|
Earned - Email campaign distributed to main Hyperledger list that details the upcoming contribute-a-thon and how people can get involved
- Webinar or meetup hosted to create buzz and awareness around contribute-a-thon
- Content blog written by contribute-a-thon lead with help from marketing that speaks to the upcoming contribute-a-thon and how people can get involved
| Earned - Email campaign distributed to main Hyperledger list that details the contribute-a-thon, shows what has been done and how people can still get involved
- Social social fodder that promotes the contribute-a-thon goals and asks people to get involved
- Website mention contribute-a-thon on homepage and how people can get involved
| Earned - Email campaign distributed to main Hyperledger list that details the contribute-a-thon outlining the work done, progress made and thanking all those that contributed
- Social social fodder that promotes what was achieved during the contribute-a-thon and thanks those who participated
- Content blog written by contribute-a-thon lead with help from marketing that speaks to the results of the contribute-a-thon outlining the work done, progress made and thanking all those that contributed
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Paid
| Paid Social Ads created by LF creative services team and ran on major social channels during duration of contribute-a-thon | Paid |
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