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How to Write an Infographic Blog Post

Infographics are an opportunity to combine beautiful and on-brand designs with compelling copy from your marketing team. 

For infographic blog posts, the infographic itself should do most of the talking and take up the bulk of the real estate in the blog body. However, there’s still the need for copy before and sometimes even after the infographic to help set up and elaborate on the ideas within the image, and to help the post rank on search engines. 

Below is a template outline for you to plan the copy for your infographic post. If you’re looking for templates to help you design your actual infographic, click here for 15 free infographic templates. 

Outline: [Blog Post Title]

Keyword: [Enter Targeted Keyword]

Keyword MSV: [Enter Targeted Keyword’s Monthly Search Volume]

Author: [Enter Author Name]

Due Date: [Enter Due Date]

Publish Date: [Enter Desired Publish Date]

Buyer Persona: [Enter Targeted Reader and/or Buyer Persona]

[Blog Post Title]

Make sure the title runs for 60 characters or less and ends with “[Infographic]” in brackets.

Introduction

Lead up to the infographic with a short 100-200 word introduction. Be sure to highlight:

• The reason why what you’re talking about is important.

• Who, what industry, or what sector of the industry this applies to.

• What the infographic will be covering [i.e. “The infographic below contains the five biggest takeaways from our new report on industry trends and what they could mean for you”].

Infographic

Upload the image of your infographic. Make sure the alt-text for the infographic image is your desired keyword. 

What This Means For You (Optional)

For the wordsmiths on your marketing team, an infographic can be frustrating, as it leaves little to no room for elaboration of ideas presented in the image. Your infographic contains some combination of statistics, examples, and/or step-by-step instructions, and some of these need more than just a line or two of copy to get the full point across.

If you feel it’s necessary, copy the wording from the original infographic into this section and add more context, backlinks, sources, and information. You can also use this as an opportunity to help the post rank, as search engines can crawl the text in the body of a blog post. 

However, if you feel your infographic gets the point across on its own and doesn’t need elaboration, feel free to skip this section. 

Closing 

Provide some closing context pertaining to the infographic and summarize its implications. 

Call-to-Action

Last but not least, place a call-to-action at the bottom of your blog post. This should be to a lead-generating piece of content or to a sales-focused landing page for a demo or consultation.  

Checklist Before Publishing

• Do you tee up the infographic with wording related to the copy in the infographic?
• If needed, did you elaborate on the infographic with more copy below the image?
• Did you provide alt-text for the infographic image?
• Did you provide relevant and accurate examples and statistics to further explain this concept, if needed?
• Did you properly cite and backlink your sources?
• Did you spell check and proofread?

Blog overview

The HLP blog will serve as a channel for the community to broadcast to a wide audience
beyond the core developers the latest news and views on the project. This may include
summaries of important releases or technical decisions made, but it may also include stories
about deployments, descriptions of potential uses, industry insight into how blockchains will
change business, report-backs from HLP events, and HLP member personal viewpoints (clearly
marked as different from official HLP policy). Other topics would certainly be considered, but it
should be something of interest to the HLP community.
Quality
We are looking for posts that teach and give value to our community. Ideally, posts range from
700 to 1,000 words. Guest posts from members must be vendor neutral, though it may mention
vendors involved in specific deployments, or their hosting of an in-person event, or other
indications of meaningful participation in the community, but it shouldn’t feel like an
advertisement of your services. Your post must be your content, not published elsewhere on the
Internet. You are allowed to publish other places but AFTER 24 hours of it being published on
hyperledger.org. You should also link back to hyperledger.org as the original source. We would
like to avoid posts on topics that have been covered many times. The most interesting posts are
those that teach or show how to do something in a way maybe others haven’t thought of. We
don’t avoid critical commentary on broad issues, but approach them with ˜sensitivity,
professionalism and tact in a way that is beneficial and positive for the community. Be
interesting and inspiring!
Promotion
Your blog will be shared on Hyperledger’s social media channels including Facebook and
Twitter. Please feel free to retweet or share. Don’t forget to share your work on your own social
channels and favorite news aggregator sites. Suggested sites: Twitter, Google+, LinkedIn,
Reddit, Hacker News, Slashdot.
How to submit for consideration
Please submit a brief summary and the topic of the post to @pr@hyperledger.org for
consideration. That way, they can give you the green light to draft the entire article or provide
feedback or direction, so that your post will be accepted. Once you have the article written,
please send it to pr@hyperledger.org via email as a URL (if you have published it elsewhere
before), or as a link to a Google doc or posted in email directly and she will notify you that the
post has been received. The post will be edited for grammar and any changes that have been
made will be sent to the author for final approval. You will then receive a publish date, so that
you can plan to promote accordingly through your personal and company’s channels. Diagrams
or photos are strongly encouraged.