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  • Ongoing list of who is using Aries
    • Community is large
    • Demos (IIW?) - reach out/highlight those using Aries
    • Advocate benefits of how it is used
    • Add to community resources
  • Contribute/Collect use cases/self promotion
    • Collect community implementations without being "launched" (not marketing sanctioned) 
      • Document interoperability (profiles)
      • How to promote compatibility 
      • Promote what Aries is and what it does
    • Can be fully promoted implementations as well. 
    • Cross over with Identity implementors WG?

Enterprise/Newcomer outreach

  • How to outreach to orgs - 
  • Hey there's a better way
    • Outreach to teams upgrading to MFA/2FA etc...better way than emailing pdfs
    • MDL, wallets etc

Value of Use cases:

  • Digital Trust - Aries/Technology Allows you to do - Vendors / value add/use cases/offering/customization 

Interop-a-thon

  • Will only work if we can all talk together using Aries
  • Exchange docs, message, see what works/see what doesn't work etc...
  • What are/not AIPs 

Other Business

Goals for marketing committee:

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  • Review Training and certification
  • Review new pages (fact check)
  • Long term projects:

    • Animated video/Explainer video
      • Audience: Developers/Business decision makers
      • Purpose: Summary of project
      • Storyboard: Framing "what is Aries"
    • Whitepaper
      • Aries overview
      • lay of land - in terms of projects use cases
      • Adjacent technologies/architectures that are benefitted from Aries in a business context
        • old/new way to do things
        • Ex: email a pdf to prove something, check email addresses...don't have to do that anymore
        • Using personal messaging solutions for business conversations, 
        • Move conversation away from MDL/Wallet
        • Digital Trust + Trusted connections = exchange of information/docs/data 
          • Efficiencies
          • Reduction fraud


Action items

Script for video

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Create section on Hyperledger Wiki - market the people using Aries

  • Active user (anonymous users as well) 
  • Active use cases
  • Approach known users to contribute (gently chase)
  • Make it as easy as possible/frictionless to add names - Google form (share at Identity Implementors WG)
  • Highlight new entries at Aries meetings
  • Document who comes to Aries project meetings
  • Collect non-committal quotes from developers - why they use Aries (not official from company...but why a dev is involved/considering/POC/anything)

Outline Executive summary doc

  • Use cases/Examples
  • Explaining Digital Trust
  • Written for Architect/decision maker
  • Written for business audience

Interop-a-thon

  • Plan for Q1 2024

Call Recording