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We clearly see that the feature "knowing which organization is sharing your data with whom else" has the highest importance and less satisfaction.
G, E, B have highest importance and less satisfaction
G and E have the highest importance value and the least satisfaction value,
so they indicate the strongest opportunities for innovation!
B has the strongest importance value, but a slightly higher satisfaction value,
so this indicates a hygiene requirement, which so or so is expected by users!
So results Results are following top 3 features
- knowing which organization is sharing your data with whom else
- you have transparency about which personal data you have shared with which organization/website.
- you can decide and control who can see your personal data (name, email, date of birth etc.)
We asked for wished features and got following results:
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| Feature | Answers | |
|---|---|---|
| A | that all your personal data is only *stored with you (locally)* | 25% |
| B | that you can define *who can see your personal data* | 45% |
| C | that you can *confirm individual attributes of yourself *(e.g. "Yes, I am over 18 years old") without having to show all the detailed data | 15% |
| D | that you have an *advantage* (e.g. lower price) *if you provide your data* | 15% |
| E | that you can see in an overview *which of your personal data is used by whom* | 45% |
| F | that you can see in an overview *how long who is storing your data* | 5% |
| G | knowing which organization *is sharing your data with whom else* | 40% |
| H | to see as an overview which of your *online activities* the login services (like Google, Facebook etc) are *tracking regarding across different websites* | 15% |
| I | that you can *determine* which of your *personal data are stored by online services *which you use often | 20% |
| J | that you can *log into *websites particularly *comfortably and easily* | 35% |
| K | Other | 5% |
The result is the top 3 wished features:
- that you can define who can see your personal data
- that you can see in an overview which of your personal data is used by whom
- knowing which organization is sharing your data with whom else