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So we asked following features (1 not important/satisfied - 5 super important/satisfied):
| Index | Feature | Avg Importance | Avg Satisfaction |
|---|---|---|---|
| A | your personal data (name, email, password, date of birth, etc.) are only stored with you and not somewhere in a "cloud" or with a provider.* | 3.4 | 2.650 |
| B | you can decide and control who can see your personal data (name, email, date of birth etc.)* | 4.25 | 2.900 |
| C | you can confirm individual attributes of yourself (e.g. "Yes, I'm over 18 years old") without having to show all the detailed data (e.g. full date of birth)* | 3.2 | 2.600 |
| D | you can obtain a service with an advantage (e.g. cheaper price) if you provide data about yourself* | 2.4 | 2.200 |
| E | you have transparency about which personal data you have shared with which organization/website.* | 4.05 | 2.250 |
| F | to know how long which organization stores your data* | 3.4 | 2.450 |
| G | knowing which organization is sharing your data with whom else | 4.05 | 2.000 |
| H | to know exactly to what extent a login service (e.g. Facebook, Google) tracks your activities across different websites in order to send you targeted advertising* | 3.3 | 1.950 |
| I | you can decide for yourself what online services (e.g. Facebook) you use often store or evaluate about you - i.e. what you like, do, are, have* | 3.3 | 2.100 |
| J | that you can log into websites on the computer with biometric features (fingerprint, FaceID, ...) without having to enter a password | 3.65 | 2.700 |
We clearly see that the feature "knowing which organization is sharing your data with whom else" has the highest importance and less satisfaction.
G, E, B have highest importance and less satisfaction
Results in are following top 3 features
- knowing which organization is sharing your data with whom else
- you have transparency about which personal data you have shared with which organization/website.
- you can decide and control who can see your personal data (name, email, date of birth etc.)
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We asked for wished features and got following results:
| Feature | Answers | |
|---|---|---|
| A | that all your personal data is only *stored with you (locally)* | 25% |
| B | that you can define *who can see your personal data* | 45% |
| C | that you can *confirm individual attributes of yourself *(e.g. "Yes, I am over 18 years old") without having to show all the detailed data | 15% |
| D | that you have an *advantage* (e.g. lower price) *if you provide your data* | 15% |
| E | that you can see in an overview *which of your personal data is used by whom* | 45% |
| F | that you can see in an overview *how long who is storing your data* | 5% |
| G | knowing which organization *is sharing your data with whom else* | 40% |
| H | to see as an overview which of your *online activities* the login services (like Google, Facebook etc) are *tracking regarding across different websites* | 15% |
| I | that you can *determine* which of your *personal data are stored by online services *which you use often | 20% |
| J | that you can *log into *websites particularly *comfortably and easily* | 35% |
| K | Other | 5% |
The result is the top three 3 wished features:
- that you can define * who can see your personal data
- that you can see in an overview * which of your personal data is used by whom
- knowing which organization * is sharing your data with whom else
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