Page History

...

Overall, it seems the need for secure communication and secure exchange of personal data is a need.

Customer Research: Survey

We asked people around the world, about our idea and identity management overall. About the importance and satisfaction around our topic.

So we asked following features (1 not important/satisfied - 5 super important/satisfied):

Index	Feature	Avg Importance	Avg Satisfaction
A	your personal data (name, email, password, date of birth, etc.) are only stored with you and not somewhere in a "cloud" or with a provider.*	3.4	2.650
B	you can decide and control who can see your personal data (name, email, date of birth etc.)*	4.25	2.900
C	you can confirm individual attributes of yourself (e.g. "Yes, I'm over 18 years old") without having to show all the detailed data (e.g. full date of birth)*	3.2	2.600
D	you can obtain a service with an advantage (e.g. cheaper price) if you provide data about yourself*	2.4	2.200
E	you have transparency about which personal data you have shared with which organization/website.*	4.05	2.250
F	to know how long which organization stores your data*	3.4	2.450
G	knowing which organization is sharing your data with whom else	4.05	2.000
H	to know exactly to what extent a login service (e.g. Facebook, Google) tracks your activities across different websites in order to send you targeted advertising*	3.3	1.950
I	you can decide for yourself what online services (e.g. Facebook) you use often store or evaluate about you - i.e. what you like, do, are, have*	3.3	2.100
J	that you can log into websites on the computer with biometric features (fingerprint, FaceID, ...) without having to enter a password	3.65	2.700

We clearly see that the feature "knowing which organization is sharing your data with whom else" has the highest importance and less satisfaction.

Image Added G, E, B have highest importance and less satisfaction

Results in

knowing which organization is sharing your data with whom else
you have transparency about which personal data you have shared with which organization/website.
you can decide and control who can see your personal data (name, email, date of birth etc.)

We asked for wished features and got following results:

	Feature	Answers
A	that all your personal data is only stored with you (locally)	25%
B	that you can define who can see your personal data	45%
C	that you can confirm individual attributes of yourself (e.g. "Yes, I am over 18 years old") without having to show all the detailed data	15%
D	that you have an advantage (e.g. lower price) if you provide your data	15%
E	that you can see in an overview which of your personal data is used by whom	45%
F	that you can see in an overview how long who is storing your data	5%
G	knowing which organization is sharing your data with whom else	40%
H	to see as an overview which of your online activities the login services (like Google, Facebook etc) are tracking regarding across different websites	15%
I	that you can determine which of your personal data are stored by online services which you use often	20%
J	that you can log into websites particularly comfortably and easily	35%
K	Other	5%

The result is the top three wished features: