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Work with the Hyperledger Marketing and PR team and the relevant teams to create a timeline for the campaign and define the channels we will use (Twitter, website, LinkedIn, Wiki, meetups, etc.)

Main marketing channels to be utilized (may vary depending on goals of contribute-a-thon)

Earned

  • Social Media
    • Twitter
    • Facebook
    • LinkedIn
  • Email campaigns
  • Events
    • Meetups
    • Webinars
  • Content
    • Blog
    • Hyperledger website

Paid

  • Social 
    • Twitter
    • Facebook
    • LinkedIn
  • Media 
  • Swag/giveaways


Marketing tactics per channel & timelines (may vary depending on goals of contribute-a-thon)

Pre DuringPost 

Earned

  • Email campaign distributed to main Hyperledger list that details the upcoming contribute-a-thon and how people can get involved 
  • Webinar or meetup hosted to create buzz and awareness around contribute-a-thon
  • Content blog written by contribute-a-thon lead with help from marketing that speaks to the upcoming contribute-a-thon and how people can get involved 

Earned

  • Email campaign distributed to main Hyperledger list that details the contribute-a-thon, shows what has been done and how people can still get involved
  • Social social fodder that promotes the contribute-a-thon goals and asks people to get involved
    • Shout outs to contribution leaders
  • Content Website mention contribute-a-thon on homepage and how people can get involved 
    • Blog showcase certain leading contributors 

Earned

  • Email campaign distributed to main Hyperledger list that details the contribute-a-thon outlining the work done, progress made and thanking all those that contributed 
  • Social social fodder that promotes what was achieved during the contribute-a-thon and thanks those who participated
  • Content blog written by contribute-a-thon lead with help from marketing that speaks to the results of the contribute-a-thon outlining the work done, progress made and thanking all those that contributed 
    • Contributor logos- work with marketing and creative services on special logos people can use on their LinkedIns/websites to promote their involvement

Paid


Paid

  • Social Ads created by LF creative services team and ran on major social channels during duration of contribute-a-thon
  • Media placement of ads/creatives that speak to the contribute-a-thon in relevant publications 

Paid

Swag T-shirts, pens 

Rolls (who owns what?)

What staff does vs community 

Need to document the Pre phase above

For BAF Pre Phase:

Intro blog post to raise awareness (written by BAF team)

Intro pre-recorded video for blog post, social sharing (created by BAF team – done already for Consensus event)

Intro presentation to a webinar or meetup (presented by BAF team, organized by Hyperledger staff) – Meetup or video on BAF, why it was created, what it aims to achieve to raise awareness

Email campaign (staff to repurpose content from blog post)

Social (staff to repurpose content from blog post)

For BAF during:

Social (staff to repurpose content from blog post)

Email campaign (staff to repurpose content from blog post)

Blog post to highlight work that has been done and draw interest for others to get involved (written by BAF team)

Homepage mention (HL staff owns)

For BAF post:

Blog post to recap results (written by BAF team)

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Fabric doc team – for Pre phase above

  • Logo/badge HL Fabric documentation contributor

During phase above

Blog (written by Fabric doc team)

How to video (Fabric doc team)

Email campaign (HL staff, repurposed blog content)

Social (HL staff, repurposed blog content)

Recognition (Fabric doc team to consider how to recognize community members who translate docs)

Post phase above

Blog (written by Fabric doc team)

  • Summary of work that has been done
  • Shout outs to any leading contributors 
  • What work still needs to be done (if necessary)
  • The future of project, what's next

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