Bernardo, please add any other marketers you think we should work with to this email and we can continue the discussion and make some progress before Friday.
Hyperledger/LF marketing is able to provide a $2,500 budget to execute a paid social campaign to increase registration.
Given Bernardo's localization advice, we will reallocate the paid budget to some or all of the following:
Sponsor the existing or a new LinkedIn post from the Hyperledger account
Put paid support behind local blockchain social influencer Instagram posts
Run a Google Ad
Bernardo will provide a recommended list of influencers in the local Hyperledger community with large IG following who will post about the event that we could potentially put paid support behind.
Bernardo will share the LinkedIn post in the Whatsapp group and encourage people to share it out on their social channels as soon as possible
Amanda and I will provide our recommendation for how we break out the budget across these potential platforms
Once decided, we will target the following geos: São Paulo, Campinas, Brasilia, and either Curitiba or Rio de Janeiro
Bernardo and team will provide keywords in Portuguese that should be included