Page History

Earned

• Email campaign distributed to main Hyperledger list that details the upcoming contribute-a-thon and how people can get involved 
• Webinar or meetup hosted to create buzz and awareness around contribute-a-thon
• Content blog written by contribute-a-thon lead with help from marketing that speaks to the upcoming contribute-a-thon and how people can get involved 

Earned

• Email campaign distributed to main Hyperledger list that details the contribute-a-thon, shows what has been done and how people can still get involved
• Social social fodder that promotes the contribute-a-thon goals and asks people to get involved
  • Shout outs to contribution leaders
• Content Website mention contribute-a-thon on homepage and how people can get involved 
  • Blog showcase certain leading contributors 

Earned

• Email campaign distributed to main Hyperledger list that details the contribute-a-thon outlining the work done, progress made and thanking all those that contributed 
• Social social fodder that promotes what was achieved during the contribute-a-thon and thanks those who participated
• Content blog written by contribute-a-thon lead with help from marketing that speaks to the results of the contribute-a-thon outlining the work done, progress made and thanking all those that contributed 
  • Contributor logos- work with marketing and creative services on special logos people can use on their LinkedIns/websites to promote their involvement

Paid

Paid

• Social Ads created by LF creative services team and ran on major social channels during duration of contribute-a-thon
• Media placement of ads/creatives that speak to the contribute-a-thon in relevant publications 

Paid

Swag T-shirts, pens