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• Collaborate with the team to perform market analysis and research on the latest trends around developer engagement and marketing 
• Contribute to the content calendar with social media postings on a weekly basis
• Monitor analytics with the rest of the team to identify viable ideas, trends, and growth patterns

Additional Information

n/a

Learning Objectives

• This mentorship will be an opportunity to gain Social media, marketing, and influencer relations experience in a fast-paced, open source global developer environment
• Working with Hyperledger Foundation Marketing Manager, help develop execute and iterate a modern and edgy developer marketing program

Plan

• Research Foundation and ecosystem and
• Research marketing and communications maps and channels
• Review Marketing strategy 
• Update Developer & Member Personas 
• Create Persona messaging guideline document 
• Update brand guidelines document 
• Develop engagement focused social campaigns
• Assist with Video campaigns
• Run and schedule content on social media accounts

Expected Outcome

• Develop developer Marketing campaigns that drive developer engagement and contributions to the Hyperledger ecosystem
• Help build a developer voice across various social media platforms

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