NAME OPTION
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FROM DAVID:
Bobbi,
For naming, project maintainers are welcome to choose the name they prefer and I don't have a strong preference for any of those choices. For labs we recommend that names are descriptive so people know what the lab is about and I think AIFAQ is a good description of what the lab is about.
We'll go through an official naming process whenever a lab becomes a project and go through a trademark review to make sure the name is available. So keep in mind that if you change the name of a lab now and it becomes a project later that the name may need to change again.
Thanks,
David
TOP THREE
- Nexus
- Quid
- Mind
COLOR SCHEMES: PLEASE ADD YOUR CHOICES
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:
Must keep Lab name AIFAQ until incubation.
Project Style Guide
Brand Identity
____________ is a cutting-edge AI AI FAQ project focused on providing seamless, intelligent, and interactive responses. The brand identity should reflect innovation, reliability, and accessibility.
COLOR SCHEMES: PLEASE ADD YOUR CHOICES
Color Scheme
Primary Colors
- Nexus Blue: #1A73E8
- Symbolizes technology, trust, and intelligence.
- Bright White: #FFFFFF
- Represents clarity, simplicity, and modernity.
- Nexus Blue: #1A73E8
Secondary Colors
- Aqua Green: #33C3F0
- Conveys freshness, growth, and adaptability.
- Dark Slate Gray: #2C3E50
- Adds depth, professionalism, and contrast.
- Light Gray: #BDC3C7
- Provides balance and neutrality.
- Aqua Green: #33C3F0
Accent Colors
- Electric Yellow: #FFEB3B
- For highlights and call-to-actions.
- Coral Red: #FF6F61
- For warnings, errors, and important notices.
- Electric Yellow: #FFEB3B
Ideas for a name:
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Name
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Ranking
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Brain
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Quid
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Gianluca
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Vista
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Bobbi,
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Hyper Friend
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QueryGenie
Genie
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Tripur
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HyperDoc
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Hype Crew
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Nexus
Metis
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Shreya
Brand
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Brand Strategy
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Hyperledger AI FAQ Lab
Objectives:
1.
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Build Brand Awareness
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: Increase visibility of the new brand in the AI and blockchain communities.
2.
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Establish Credibility
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: Position the lab as a thought leader and expert in the field.
3.
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Engage with Target Audience
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: Foster a strong community and engage with developers, researchers, and industry stakeholders
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Target Audience:
1.
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Developers and Engineers
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: Interested in AI, blockchain, and open-source projects.
2.
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Researchers and Academics
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: Focused on AI and blockchain technologies.
3.
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Tech Enthusiasts
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: Individuals passionate about emerging technologies.
4.
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Industry Stakeholders
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: Businesses and organizations looking for AI and blockchain solutions.
5.
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Investors and Partners
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- Potential investors and partners interested in tech innovations.
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Key Messages:
1.
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Innovation and Expertise
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: Showcase cutting-edge research and development in AI and blockchain.
2.
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Community and Collaboration
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: Emphasize open-source collaboration and community engagement.
3.
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Real-world Impact
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*: Highlight the practical applications and benefits of AI and blockchain solutions.
4.
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Leadership and Vision
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: Position the lab as a leader driving the future of
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#### Marketing Channels:
1. **Website**:
- **Action Items**: Develop a comprehensive website with information about the lab, team, projects, publications, and contact details.
- **Goals**: Serve as the central hub for information and resources.
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AI and blockchain
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3. **Social Media**:
- **Action Items**: Implement the social media strategy outlined previously, focusing on LinkedIn, Twitter, YouTube, Medium, GitHub, and Discord.
- **Goals**: Build a community, engage with followers, and increase brand awareness.
4. **Email Marketing**:
- **Action Items**: Develop a newsletter to share updates, articles, and events with subscribers.
- **Goals**: Maintain regular contact with the audience and drive traffic to the website and social media channels.
5. **Public Relations**:
- **Action Items**: Issue press releases for major announcements, project launches, and partnerships. Engage with tech journalists and bloggers.
- **Goals**: Gain media coverage and increase brand visibility.
6. **Events and Webinars**:
- **Action Items**: Host and participate in webinars, conferences, and industry events. Organize virtual hackathons and coding challenges.
- **Goals**: Showcase expertise, engage with the community, and generate leads.
7. **Partnerships and Collaborations**:
- **Action Items**: Establish partnerships with universities, research institutions, and industry organizations. Collaborate on projects and research.
- **Goals**: Enhance credibility, expand reach, and drive innovation.
8. **Paid Advertising**:
- **Action Items**: Invest in targeted online advertising through Google Ads, LinkedIn Ads, and Twitter Ads.
- **Goals**: Increase visibility and attract a wider audience.
#### Metrics and Evaluation:
1. **Website Traffic**: Monitor traffic, bounce rates, and time spent on the site.
2. **Social Media Engagement**: Track followers, likes, shares, comments, and overall engagement.
3. **Content Performance**: Analyze views, shares, and feedback on blog posts, videos, and other content.
4. **Lead Generation**: Measure the number of inquiries, partnerships, and collaborations initiated.
5. **Event Participation**: Evaluate attendance, engagement, and feedback from webinars and events.
6. **Email Metrics**: Track open rates, click-through rates, and subscriber growth.
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A Guide to AI Marketing Tools
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