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Only one rule:   Any suggestions for improvement (criticism) should be made privately to the idea contributor.  

Create important categories to focus on brainstorm and create categories of the membership problems/solutions such as 

New Members - how to create better first impressions for new members,

Existing Members - find out why existing members dropped off

Modify the home page to make it more welcoming

write a group mission statement that is engaging for members  

find a way to publicly recognize contributors (one example is the point system used by stackoverlow)