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We definitely encourage submitters to promote and market their lab. After all, the more people know about a lab, the greater chance it has at attracting contributors and possibly becoming an official Hyperledger project in the greenhouse. However, promotion and marketing must be done in a balanced manner where it is obvious that the lab is not yet an official Hyperledger Project. Below are guidelines to keep in mind while promoting or marketing Hyperledger Labs:



Marketing Services- Marketing Plan

Stand Alone Blog Announcement

Press Release (Hyperledger PR)

Social Media Support

Webinars

Meetups

3rd party Hyperledger sponsored events

Hyperledger Global Forum

Premier

Member

Y

Y

N (member can put out their own with supporting quote from HL)

Retweet from Company

Hyperledger tweet

Y x  2

Y - placement

Y- booth and talk pitches

CFP open to all

Sponsor (member discounts)

General 

Member

Y

Y

N (member can put out their own with supporting quote from HL)

Retweet from Company

Hyperledger Tweet

Y

Y - placement

Y- booth and talk pitches

CFP open to all

Sponsor

(member discounts)

Non-member

N- self serve

Lab Quarterly
Wrap-up Blog

N

Only 'like' company tweet/posts

HL can tweet- with Lab mention not company the lab

N

Y - self serve

N

CFP open to all

Sponsor (with approval from staff/MC chairs)

Marketing Services-Marketing Plan

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Nonmembers may submit a 3-5 sentence summary of their new lab that will be featured in the quarterly labs wrap-up blog post, which also contains standard updates and messaging covering all labs.

Quarterly Lab Wrap-up blog post will include:

The member blog or nonmember summary submission should speak to three main things: 1. Why the lab was created 2. What problem it solves 3. What is it's future, how will it mature? A good example of a blog on a lab can be found here. Once the blog is published, submitters are encouraged to share it across their various social handles and tag @Hyperledger

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